Start Your Business starts today

March sees the launch of the new major James Caan book for this year: Start Your Business In 7 Days, published by Penguin Portfolio. 'These days, it seems, everybody wants to be an entrepreneur,' says James. 'Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest questions.' This is the quintessential JC book, right in his heartland of Dragon's Den entrepreneurship, and full of his trademark down-to-earth, non-conformist, original thinking and advice. Bev James, CEO of the Entrepreneurs' Business Academy says, 'Many people achieve success in business, but not everyone is willing to share their blueprint for success. The information in this book is priceless.'

Stop press: James's Quick Reads book Get The Life You Really Want, released last month, popped up in yesterday's Top 50 non-fiction paperback chart (at #31), so the omens look good for Start Your Business. There was an early, good, thoughtful review of the book in Management Today by Leon restaurants co-founder John Vincent: 'A theme of the book, and one that resonates with me, is that many would-be entrepreneurs ignore common sense. So I found myself really warming to Caan's advice and examples... He shows humanity and empathy, and a real desire to help the reader. I like the balance in this book between careful consideration for theory, deep practicality and psychology.'